SEO report of thesportsoutlet.co.uk

The Sports Outlet

www.thesportsoutlet.co.uk/

The Sports Outlet, selling premium sporting brands at 20-70% off RRP. Price promise guarantee, all stock available for immediate delivery.

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.thesportsoutlet.co.uk/

Character length : 26

Title
The Sports Outlet
Description
The Sports Outlet, selling premium sporting brands at 20-70% off RRP. Price promise guarantee, all stock available for immediate delivery.
Keywords (meta keywords)
The Sports Outlet, Sports Outlet, Ski Equipment, Snowboards, Ski Jackets, Ski Helmets, Skate, Outdoor, Rackets, Running Gear

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Sports Outlet

Character length : 17

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
675100
Heading structure in the source code
  • <H2> Brands
  • <H2> Snow
  • <H4> Top Products
  • <H2> Rackets
  • <H2> Outdoor
  • <H1> Snow
  • <H1> Rackets
  • <H1> Brands
  • <H1> UP TO 69% OFF HELMETS
  • <H1> UP TO 85% OFF LINE
  • <H1> UP TO 85% OFF SKIS
  • <H3> Departments
  • <H3> Our Company
  • <H3> Help
  • <H3> Policies
  • <H3> Social
  • <H2> Welcome to the Sports Outlet, home to premium sporting brands. Sign up today and start shopping at up to 70% off.
  • <H2> Login
  • <H2> New User
Word cloud
  • brands12
  • price6
  • snow5
  • all5
  • rackets5
  • sign5
  • products5
  • ski5
  • premium5
  • sporting4
  • outlet4
  • sports4
  • clothing4
  • password4
  • snowboard4
  • free4
  • helmets3
  • basket3
  • guaranteed3
  • lowest3
  • skis3
  • outdoor3
  • new3
  • boots3
  • snowboards2
  • email2
  • shopping2
  • first2
  • company2
  • see2
  • bindings2
  • usually2
  • bags2
  • get2
  • case2
  • number2
  • rrp2
  • around2
  • work2
  • tennis2
  • home2
  • letter2
  • fraction2
  • apparel2
  • jackets2
  • product2
  • least2
  • delivery2
  • shoes2
Keyword matrix
wordtitledescriptionsheading
brands
price
snow
all
rackets
sign
Two Word cloud
  • sporting brands3
  • price guaranteed3
  • for free2
  • lowest price2
  • sports outlet2
  • premium sporting2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 52 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
2.70
Flesch Reading Ease
83.20
Coleman Liau Index
11.30
Automated Readability Index (ARI)
2.40
Dale–Chall Readability
5.10
SMOG Index
7.20
Spache Readibility
5.00
Number of letters
2162
Number of words
469
Number of sentences
109
Average words per sentences
4
Number of syllables
661
Syllables in words
666
Average syllables in words
1.41
Number of words in first three syllables
51
Percentage of word / syllables
10.87
Words not in Dale-Chall easy-word list
144
Words not in Spache easy-word list
116

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.thesportsoutlet.co.uk/js/_cookies.js
  • http://www.thesportsoutlet.co.uk/js/modernizr.custom.js
  • http://www.thesportsoutlet.co.uk/js/scripts.js
  • http://www.thesportsoutlet.co.uk/fancybox/source/jquery.fancybox.pack.js?v=2.1.5
  • http://www.thesportsoutlet.co.uk/js/_basket.js
  • http://www.thesportsoutlet.co.uk/js/_custombasket.js
  • http://www.thesportsoutlet.co.uk/js/soon-countdown/js/soon.min.js
  • http://www.thesportsoutlet.co.uk/js/jquery.passstrength.min.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.thesportsoutlet.co.uk/css/styles.css
  • http://www.thesportsoutlet.co.uk/css/basket-overlay.css
  • http://www.thesportsoutlet.co.uk/css/signup.css
  • http://www.thesportsoutlet.co.uk/js/soon-countdown/css/soon.css
  • http://www.thesportsoutlet.co.uk/fancybox/source/jquery.fancybox.css?v=2.1.5
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 101 different links.
Internal links: 92
External links: 9

External links:

Link text (anchor) Link strength
Facebook
Twitter
Google+
YouTube
Online Retailing
https://www.facebook.com/pages/The-Sports-Outlet/526839904103004
https://twitter.com/TheSportsOutlet
https://plus.google.com/113130934922739824585/posts/p/pub
https://www.youtube.com/channel/UCuet195TGPkTZxYg-mXXiEA

Internal links:

Link text (anchor) Link strength
The Sports Outlet
Basket
Checkout
Home
Brands
http://www.thesportsoutlet.co.uk/poc
http://www.thesportsoutlet.co.uk/salomon
http://www.thesportsoutlet.co.uk/burton
http://www.thesportsoutlet.co.uk/eider
http://www.thesportsoutlet.co.uk/atomic
http://www.thesportsoutlet.co.uk/brands
Snow
Skis
Ski Boots
Ski Bindings
Ski Poles
Snowboards
Snowboard Boots
Snowboard Bindings
Jackets
Pants
Helmets
Body Armour
Goggles
Gloves
Apparel
Snow Boots
Socks
Thermals & Fleeces
Hats & Neckwarmers
Bags
Dalbello KR 2 Core Ski Boot 2015
Burton Descendant Snowboard 2016
POC Spine VPD 2.0 Back Protector
Rackets
Bags
Clothing
Running Shoes
Tennis
Tennis Shoes
Outdoor
Apparel
Jackets
Technical Clothing
Lowest Price Guaranteed
Free Delivery
100% of people would recommend us
http://www.thesportsoutlet.co.uk/new-arrivals
http://www.thesportsoutlet.co.uk/anon
http://www.thesportsoutlet.co.uk/armada
http://www.thesportsoutlet.co.uk/bern
http://www.thesportsoutlet.co.uk/boll
http://www.thesportsoutlet.co.uk/columbia
http://www.thesportsoutlet.co.uk/dakine
http://www.thesportsoutlet.co.uk/dalbello
http://www.thesportsoutlet.co.uk/dragon
http://www.thesportsoutlet.co.uk/full-tilt
http://www.thesportsoutlet.co.uk/head
http://www.thesportsoutlet.co.uk/line
http://www.thesportsoutlet.co.uk/marker
http://www.thesportsoutlet.co.uk/olang
http://www.thesportsoutlet.co.uk/rossignol
http://www.thesportsoutlet.co.uk/scott
http://www.thesportsoutlet.co.uk/smith
http://www.thesportsoutlet.co.uk/sorel
http://www.thesportsoutlet.co.uk/volkl
See all brands
http://www.thesportsoutlet.co.uk/snow/helmets
http://www.thesportsoutlet.co.uk/snow/skis
About Us
Price Promise
Customer Feedback
Jobs
Delivery Service
Returns
FAQs
Contact Us
Site Map
Privacy
Cookies
Terms & Conditions
Competitions
I am new here
Sign me in
Forgotten password?
http://www.thesportsoutlet.co.uk/#
http://www.thesportsoutlet.co.uk/checkout.aspx
http://www.thesportsoutlet.co.uk/#signup
http://www.thesportsoutlet.co.uk/#variationPopup
http://www.thesportsoutlet.co.uk/#basket
http://www.thesportsoutlet.co.uk/#basketBalloon
http://www.thesportsoutlet.co.uk/#buildabundlePopup

 Website security

IP
159.253.212.87
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Good! The website uses favicon.

 Typos

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